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Services / Landing pages and conversion

Landing pages and conversion

More customers from the traffic you already pay for. Message match, speed, clear offers, and new paths like chat and voice AI.

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Led by Harrie van de Sande

How it works
  1. 01

    Watch

    Where people drop off, what they click, what they ignore. Data and recordings, not opinions.

  2. 02

    Fix the obvious

    Speed, broken forms, vague offers, missing proof. Most pages have several of these.

  3. 03

    Test the rest

    Bigger questions go to an A/B test, but only when there's enough traffic to trust the answer.

  4. 04

    Add paths

    Some buyers won't fill in a form. A chat or a phone line answered by AI converts people a page never will.

Doubling your conversion rate does the same thing as doubling your ad budget, at a fraction of the cost. And now that ad platforms automate targeting, the page is one of the few things you still fully control.

Most landing pages lose people for reasons you can fix in a week. They load slowly on a phone, the headline doesn’t match the ad, the offer is vague, or the form asks for too much.

What we actually do

  • Audit the page against the ad. Does the page keep the promise the ad made, in the first screen, on a phone?
  • Rewrite for clarity. One offer, one action, real proof. Plain words beat clever ones.
  • Fix speed and friction. Heavy images, slow scripts, long forms, surprise costs at checkout.
  • Test what’s worth testing. Offers, pricing presentation, page structure.
  • Open new paths. Click-to-call, chat, or a voice AI line for buyers who want to talk before they buy.
4.5% → 9.5%

Conversion rate on a voice AI phone line Vishal built, against 4.5% on the web funnel. It added $500k in contribution margin.

Questions people ask

How much traffic do you need for A/B tests?

More than most people think. Without a few hundred conversions per variant, tests mostly measure noise. Below that we fix what's clearly broken and skip the testing theater.

Do you build the pages?

Yes, or we brief your designer and developer. AI has made building pages fast, so the time goes into the offer, the proof and the words.

Is voice AI ready for real customers?

For the right job, yes. It works well on inbound calls with a clear goal, such as qualifying a lead or booking a slot. It needs careful scripting, testing and a human fallback.

Works best with

Paid media

Google, Microsoft and Meta ads, run for the automated era. Clean conversion signals, creative worth testing, and budget that follows profit.

How it works

SEO and AI search

Be the answer, not just a result. Get found on Google and quoted by ChatGPT, Perplexity and Google's AI answers.

How it works

Measurement and data

Tracking that tells the truth. Clean conversions, real sales fed back to the ad platforms, and one set of numbers everyone believes.

How it works

Think you’re a fit?

Tell us what you sell and the one number you want to move. You’ll get a straight answer on whether we can help, even if the answer is no.

Talk to a founder