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Services / SEO and AI search

SEO and AI search

Be the answer, not just a result. Get found on Google and quoted by ChatGPT, Perplexity and Google's AI answers.

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Led by Harrie van de Sande

How it works
  1. 01

    Discover

    What your buyers ask, on Google and in AI tools. What you rank for, where you get quoted, and which pages make money.

  2. 02

    Fix

    Speed, crawl errors, structure. If a search engine or an AI crawler can't read the site cleanly, nothing else counts.

  3. 03

    Build

    Pages that answer real questions with first-hand detail. Clear facts, clear structure, written for people.

  4. 04

    Earn

    Mentions, links and reviews on the sites your buyers and the AI tools already trust.

Search used to be ten blue links. Now buyers get an answer written by AI at the top of Google, or they skip Google and ask ChatGPT or Perplexity. Many never click through.

That changes the job. Ranking still matters, because AI answers are built from search results. But the goal is now to be the source the answer quotes, and the brand a buyer already recognizes when they do click.

AI tools quote businesses that state clear facts, show real first-hand experience, and are mentioned consistently by sites they trust. Thin, generic content gets ignored. AI can write that itself.

What we actually do

  • Technical foundation. Crawl the site, fix broken links, redirect chains, slow templates and structure problems. Make sure AI crawlers can read it too.
  • Money pages first. The product, category and service pages that drive revenue get the best content, not the blog.
  • Content worth quoting. Specific answers, real numbers, first-hand detail. Structured so a person or a machine can lift the answer out.
  • Mentions that count. Reviews, digital PR and outreach to real sites in your market. AI tools lean heavily on what others say about you.
  • Machine-readable facts. Structured data, clean product feeds and an llms.txt file, so nothing about your business has to be guessed.
  • Measure both. Rankings and organic revenue, plus how often you show up in AI answers for the questions your buyers ask.
30%+ revenue

Yearly revenue growth at a European cat furniture brand, where Harrie's page speed fixes, full site audit and richer money pages ran alongside paid search and email. The case study is under Work.

Questions people ask

Is SEO dead now that people ask AI?

No. AI answers are built on search results and web pages. If you're invisible in search, you're usually invisible in the answer too. What changed is the goal. A ranking used to be the win. Now the win is being the source that gets quoted and clicked.

What is generative engine optimization?

Making your business easy for AI tools to understand and quote. Clear facts on the page, structured data, consistent information across the web, real mentions from trusted sites, and content that answers questions directly.

How long until it works?

Technical fixes can show up in weeks. New content and mentions usually take three to six months. Anyone promising rankings in 30 days is guessing.

Do you guarantee rankings?

No. Nobody honest can. We guarantee the work, the reasoning behind it, and numbers you can check.

Works best with

Paid media

Google, Microsoft and Meta ads, run for the automated era. Clean conversion signals, creative worth testing, and budget that follows profit.

How it works

Measurement and data

Tracking that tells the truth. Clean conversions, real sales fed back to the ad platforms, and one set of numbers everyone believes.

How it works

Landing pages and conversion

More customers from the traffic you already pay for. Message match, speed, clear offers, and new paths like chat and voice AI.

How it works

Think you’re a fit?

Tell us what you sell and the one number you want to move. You’ll get a straight answer on whether we can help, even if the answer is no.

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