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Services / Email and lifecycle

Email and lifecycle marketing

Your list is the one channel no algorithm can take away. We turn it into repeat revenue with flows that run every day.

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Led by Harrie van de Sande

How it works
  1. 01

    Understand

    Who's on the list, how they got there, and what they bought. Your goals for repeat purchase or activation.

  2. 02

    Engage

    The right message to the right segment. Flows first, because they work while you sleep.

  3. 03

    Tune

    Design, deliverability and timing. An email that lands in spam doesn't exist.

  4. 04

    Measure

    Revenue per send and per subscriber, not open rates on their own.

Paid ads rent attention, and the rent goes up every year. AI answers are taking clicks from search. Your email list is the one audience you own outright, and the customer data in it is something no competitor can buy.

Most businesses still treat the list like a megaphone and send everyone the same sale. Lifecycle marketing is the opposite: messages triggered by what someone did, sent when it matters to them.

What we actually do

  • Map the customer journey. First visit, first purchase or sign-up, repeat purchase, lapse. Each stage gets a job.
  • Build the core flows. Welcome, abandoned cart or trial, post-purchase, review request, win-back.
  • Run campaigns that earn the inbox. Launches, reviews, offers and seasonal moments, segmented so each person gets what’s relevant.
  • Put your data to work. Purchase history and behavior drive the segments, and feed better audiences back to your ad accounts.
  • Keep the list healthy. Clean lists, authenticated domains, and sending habits that keep you out of spam.
  • Report on revenue. What email earned this month, by flow and by campaign.
2% → 15%

Email's share of revenue for a client with a 100,000-person list, from Vishal's earlier work.

Questions people ask

Which email platform do you use?

Whatever you already have, if it can do the job. Klaviyo, Mailchimp, HubSpot, Customer.io and most others are fine. We only suggest switching when the platform is the problem.

How often should we email?

As often as you have something worth reading. Flows do most of the work. Campaigns fill the gaps around launches, reviews and seasons.

Does this work for SaaS?

Yes. For SaaS the same thinking covers onboarding, activation, trial conversion and churn prevention.

Works best with

Paid media

Google, Microsoft and Meta ads, run for the automated era. Clean conversion signals, creative worth testing, and budget that follows profit.

How it works

SEO and AI search

Be the answer, not just a result. Get found on Google and quoted by ChatGPT, Perplexity and Google's AI answers.

How it works

Measurement and data

Tracking that tells the truth. Clean conversions, real sales fed back to the ad platforms, and one set of numbers everyone believes.

How it works

Think you’re a fit?

Tell us what you sell and the one number you want to move. You’ll get a straight answer on whether we can help, even if the answer is no.

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